Dubai · Luxury Property Advisor

Homes for
a life well
lived.

Bespoke residential and investment advisory across Dubai's most coveted addresses — from Palm Jumeirah villas to Downtown sky-residences. Fifteen years guiding discerning buyers, sellers, and investors home.

RERA Certified · Broker

Featured in Forbes ME · Vogue Arabia · Gulf Business

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A quiet expertise
across Dubai's finest addresses.

I help individuals, families, and investors find — and let go of — properties they truly love, with the discretion and rigour the market demands.

Raised between Dubai and London, I built my career inside two of the emirate's most respected brokerages before founding an independent practice in 2019. My clients return to me because the work is honest: I value the asset, the neighbourhood, and the timing — never the commission.

Today my portfolio spans Palm Jumeirah, Emirates Hills, Downtown, and the Marina, with an active book of off-market opportunities I quietly bring to the buyers best suited to them.

Transactions Closed

0B AED

Lifetime Volume

Years in Dubai

Repeat & Referral

What I Do

Four ways
I work with clients.

Whether you are buying a forever home, building a yield-driven portfolio, or quietly bringing a trophy property to market, the engagement is calibrated to you — never templated.

/ 01

Private Residential Acquisition

Curated home searches across Dubai's premier communities, including off-market villas, penthouses, and waterfront residences.

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/ 02

Investment Advisory

Yield-led portfolio strategy, off-plan placements with vetted developers, and capital preservation through cycle-aware buying.

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/ 03

Discreet Sales & Off-Market

Confidential representation for sellers who prefer their property never to be listed publicly — qualified buyers introduced privately.

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/ 04

Relocation Concierge

For families and executives moving to the UAE: end-to-end relocation, including schooling, residency, and lifestyle integration.

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/ 05

Leasing & Property Management

Long-term and short-stay leasing across the luxury segment, with hands-on management that protects the asset and the experience.

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/ 06

Market Intelligence

Quarterly insight reports and bespoke valuation memos — the same research I rely on to advise my own clients' decisions.

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Dubai Market

Neighbourhoods I know
by heart.

Each address in Dubai carries its own rhythm. A snapshot of where I work most — and where I'd be happy to walk you through, in person.

Signature Address

Palm Jumeirah

From AED 12M · Beachfront villas & sky penthouses

Urban Core

Downtown Dubai

From AED 4.5M

Waterfront

Dubai Marina

From AED 2.8M

Gated Estate

Emirates Hills

From AED 35M

Investment-Grade

Business Bay & DIFC

From AED 1.9M

Why Dubai

A city engineered
for opportunity.

Dubai is no longer simply a destination — it is a residency, a tax position, a portfolio, and a lifestyle, all underwritten by one of the most pro-investor frameworks in the world. Below, the facts I share with every client before we begin.

Zero personal income tax

No personal income tax, no capital-gains tax, and no annual property tax on residential holdings — only a one-time 4% transfer fee paid at the Dubai Land Department.

100% foreign ownership

Across all designated freehold zones, non-UAE nationals enjoy full and outright ownership of land and property — fee simple, no leasehold caveats.

10-year Golden Visa

A property investment of AED 2M or more qualifies the buyer (and dependents) for the UAE's renewable 10-year residency — one of the region's most accessible long-stay pathways.

Transparent regulation

RERA, the Dubai Land Department, and mandatory escrow accounts for off-plan transactions make Dubai one of the most institutionally protected emerging markets in the world.

Currency & stability

The UAE Dirham has been pegged to the US Dollar since 1997 — a quiet but powerful anchor for international buyers protecting purchasing power across cycles.

Strongest rental yields globally

Average gross yields of 6–9% in prime apartment districts — meaningfully ahead of London, Paris, Singapore, and most US gateway cities at equivalent quality.

3.8M

Residents · 200+ nationalities

17.2M

International visitors / year

7hrs

Flight to ⅔ of world's population

№1

Safest major city in MENA

Beyond the Spreadsheet

The lifestyle, in plain terms.

Dubai is a city you can move to in a week. World-class international schools (Repton, GEMS Wellington, Dwight, Swiss International), private healthcare on par with Geneva and London, year-round sunshine from October through May, and a social ecosystem built around the people who choose to be here.

For families, the calculus is simple: safety, schooling, climate, and proximity to home. For investors, it is yield, liquidity, and a currency that doesn't move. For founders, it is the absence of friction — set up a free-zone company in days, not months.

Climate 300+ sunny days · 25–35°C peak season

Languages Arabic (official) · English universally spoken

Time zone GST · 4 hrs ahead of London, 9 ahead of NYC

Banking HSBC, Emirates NBD, Mashreq, ENBD Private

Healthcare Cleveland Clinic Abu Dhabi · Mediclinic · King's College

Schools British · American · IB · French · Indian curricula

Market Pulse · Q2 2026

The market in numbers.

Dubai's luxury segment continues to outperform global benchmarks, with prime values up year-on-year and inventory in the AED 10M+ range remaining tight. Below: a snapshot from my most recent client briefing.

→ Request the full quarterly memo via the form below.

Prime residential price growth (YoY)Palm Jumeirah · Emirates Hills

+18%

Average days on market — luxuryProperties AED 10M+

Gross rental yields — Marina1- & 2-bed apartments

7.2%

Off-plan share of total volume2026 forecast

61%

International buyer activityUK · India · Russia · CIS

+24%

Serena doesn't sell — she listens. She found us a villa we didn't know existed, on a street we'd never heard of, and made it feel inevitable.

Alexander & Sofia M. Acquired in Emirates Hills · 2025

Get in Touch

Let's start a quiet conversation.

Tell me a little about what you're looking for — buying, selling, investing, or simply exploring. I respond personally within one working day.

✆

Direct Line +971 52 107 4171

✉

Email serenamouhamad@gmail.com

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